The Mall at Wellington Green - Marketing Manager
Rachelle Crain is a marketing professional with more than 30 years of experience in the real estate, golf, and shopping center industries. She’s held past positions with General Electric’s real estate division, Jack Nicklaus Golf Operations, Simon Property Group, The Taubman Company, Starwood Retail Partners, and now Spinoso Real Estate Group. She joined the Wellington business community as the Marketing Director for The Mall at Wellington Green in March 2007 and has enjoyed serving in that role ever since. Having earned her marketing degree from Branell Women’s College in Atlanta, Georgia, she is responsible for developing and implementing a strategic community-based marketing plan designed to assist leasing efforts, as well as increase center sales and shopper visits.
While working in this role, The Mall at Wellington Green was recognized as the “2016 Mall Team of the Year” for their success piloting a new shopping center strategy utilizing common areas of the mall to invite the community in and share its talents to foster a happy, healthy community. In 2019, the strategy received worldwide 1st Place recognition from the World Retail Congress in the category of “Best Customer Experience”. Continuing to engage our community through this strategy remains a primary objective.
A recipient of the 2013 Women of Worth Award, Rachelle has served as the chairperson of the Women of Worth Awards Committee since 2014. She has also served on the Central Palm Beach County Community Foundation Board, the YEA Investor Panel, and was part of a special task force created to oversee a merger with the Lake Worth Chamber of Commerce. As Marketing Manager for the mall, she enjoys working with local organizations such as Boys & Girls Club, American Cancer Society, American Heart Association, and many more. A lifetime resident of Palm Beach County, she now resides in Jupiter.
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