The Mall at Wellington Green - Marketing Director
Rachelle Crain is a marketing professional with more than 30 years-experience in the real estate, golf and shopping center industries. She’s held past positions with General Electric’s real estate division, Jack Nicklaus’ Golden Bear Golf Centers, Simon Property Group and The Taubman Company. She joined the Wellington business community as the Marketing Director for The Mall at Wellington Green in March 2007. Having earned her marketing degree from Branell Women’s College in Atlanta, Georgia, she is responsible for developing and implementing a strategic community focused marketing and sponsorship plan designed to assist leasing efforts, and increase center sales and shopper visits.
Recognized as the “Mall Team of the Year” in 2016 by Starwood Retail Partners, The Mall at Wellington Green’s popular MallStars Kids Club which boasts over 5,600 members has recently been implemented across Starwood’s portfolio of 30 malls. In 2016, The Mall at Wellington Green piloted a new strategy utilizing placemaking to foster happy, healthy communities. The program is now a company-wide, community-based platform known as Live 360°. And in 2018 the mall will pilot a Teen Art Salon to provide a place for youth to gather and be inspired through various mediums of artistic expression.
A recipient of the 2013 Women of Worth Award, Rachelle now serves as the chairperson of the Women of Worth Awards Committee. She enjoys working with local organizations such as Boys & Girls Club, American Heart Association, Palm Beach County Public Library, and the American Red Cross.
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